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Content marketing isn’t a new strategy. Companies have been using it for decades. But it didn’t hit the mainstream until about 10 years ago. Now, it’s taken over the internet.

The key to content marketing in 2024 and beyond is content distribution. In this article, we’ll share five distribution channels that you should invest in immediately to 10x your results.

Everywhere you look some person or company has published a new blog post, shot a new 境外网络加速, designed a new infographic. The sheer amount of content being created on a daily basis is staggering. How can your business cut through so much noise and get noticed?

Continue reading “How to 10x Your Content Marketing”

If looking at your email marketing results makes you want to chuck your computer out the window, you might need to take a look at how you’ve been doing things.

Your email marketing results let you know how your campaigns are performing, and as it turns out, knowledge really is power. Companies that use data-driven marketing are six times as likely to be profitable every year, and 75 percent of companies using it have an advantage over the competition.

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免费网络加速 has become an integral part of our lives. We us use Facebook to stay connected with friends and family, Instagram to share life highlights, and Twitter to voice our opinions. Oh, and we can always turn to YouTube for a virtually endless stream of entertainment and information.

Most companies have realized the opportunity that social media represents and the amazing access it grants them to their customers. We’re sure your organization has Facebook, Instagram, and Twitter profiles. But what about Pinterest?

If your company isn’t yet using Pinterest for business, it’s definitely missing out! In this article we’ll explain the benefits of promoting your brand on Pinterest, how to get started on the network, and five advanced strategies you can use to market your business effectively.

Continue reading “A Quick and Practical Guide to Pinterest for Business”

For years now, online quizzes have been all the rage. You see them in your Facebook news feed and posted on Twitter. Companies like Buzzfeed have built entire businesses off the backs of interesting quizzes.

In this article, we’ll take a closer look at why quizzes are so beneficial and how to effectively craft them for your company. Pop quiz: are you ready?

Continue reading “How to Use Quizzes to Grow Your List”

When it comes to the end of the year, many nonprofits find themselves scrambling to find the best and most effective strategies to boost their fundraising.

They try amping up their classic donation asks in emails, conversations, events, direct mail, social media, and more. However, they don’t adjust their regular strategy to take into consideration what makes the end of the year different. 

That’s why we’ve put together this guide. We draw from some year-end fundraising statistics in order to craft 5 brilliant holiday strategies for nonprofits to raise more. The statistics from this webinar result in the following strategies: 

1. The most popular months for making year-end asks are November (46.2% of nonprofits) and December (30.8% of nonprofits). Therefore, it’s important to get started planning early to execute these asks effectively. 
2. Almost 60% of nonprofits make up to three different touchpoints when making a year-end ask. Therefore, your nonprofit should carefully consider the information to include in each of these touchpoints. 
3. The most popular medium for year-end asks is direct mail, then email, website, and in-person asks. Choose a medium for your asks depending on the preferences and history of interactions with donors.
4. Volunteers are twice as likely to donate to year-end campaigns than non-volunteers. Craft an outreach strategy specifically for your organization’s volunteers. 
5. 28% of nonprofits raise between 26% and 50% of their annual funds from year-end giving. Maximize giving by conducting prospect research to ask for the right amount from donors. 

Let’s dive deeper into each of these strategies and what impact each can have on your nonprofit’s holiday campaign. 

Continue reading “5 Brilliant Holiday Fundraising Strategies for Nonprofits”

Not sure what to send your email subscribers? Here are eight types of email marketing messages you should be giving them to keep them engaged and loyal to your brand.

Continue reading “8 Emails You Should Send to Your Subscribers”

In the fundraising world, technology has highly impacted many nonprofits’ processes and overall goals. And as tech evolves, so do ways to raise money more efficiently.

But how does modern technology impact the way you 境外网络加速your fundraiser? In many ways, technology has impacted that, too. There are constantly new ways to collect and analyze data about your donors and to raise awareness about your cause. 

Even if you’re using the most current technology, it’s still important to have a content marketing plan in place. Adding modern methods into the mix can help you get the fundraising results you need.

In this article, we’ll discuss some modern ways you can successfully market your fundraiser. These include:

1. Peer-to-Peer Fundraising
2. Email Outreach
3. Video
4. Social Media
5. Merchandise

Try out these methods to successfully run and market your fundraiser. Let’s take a closer look at each one in more detail.

Continue reading “5 Modern Ways to Successfully Market Your Fundraiser”

Almost everyone uses email. It’s even more popular than social media platforms like Facebook, Instagram, and Twitter.

According to Optinmonster, email has 40 million more users than social media.

But did you know that email marketing gets more conversions than any other lead generation tactic?

Compared to social media, email click-through rates are 60x higher. Facebook ads have a click-through rate (CTR) of .07%, while email marketing campaigns have an average CTR of 3.3%.

Even without clicks, email marketing has an overall 免费网络加速.

Now that the benefits of email marketing are clear, here’s how to grow your email list to get your goods and services in front of a bigger audience.

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It’s not an underground, hush-hush secret that email marketing, out of all digital channels, is one of the most profitable forms of marketing. As found in this VentureBeat Insight study, for every $1 that’s spent on email marketing systems, there’s, on average, a yield of $38 in ROI.

However, the same research has also shown that 78% of marketers “experienced challenges with list growth and fatigue,” meaning that the majority of email marketers aren’t effectively using the tools at their disposal.

It needn’t be that way.

By using a handful of simple business process automations for processes, not only can you get the most out of the tools in your e-toolbox, but you can also save yourself time and effort every single day.

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For every customer who reaches out to your support team, there are many who don’t. Those people are dissatisfied with your product, but don’t care enough to reach out about it. This is where proactive customer service comes in. Put differently, 96% of your dissatisfied customers will not bother to reach out to you, and all but 5% of those will churn without a peep. They’re also probably people who could be helped by proactive support. Traditionally, when we talk about customer support, we think of the reactive type: answering incoming customer inquiries via email, chat, social media, or phone. However, 50% of customers would rather resolve their own issues, without talking to a support representative. Proactive support offers customers assistance and guidance before they realize they need it. This can come in the form of email, in-app guidance, or even social media touchpoints. Email marketing is one of the most straightforward ways to provide proactive customer service. You can target a specific segment of your customer audience, set up an automation to address their specific needs, then let it run with very little human interaction. This type of proactive support can be very attractive to busy teams because it requires little maintenance. Let’s take a look at some ways that you can implement this for your own team. Continue reading “How to Use Email for Proactive Customer Service”

We’re doing it. We’ve been building out automation for a couple of months now, and we’re making great progress. We can’t wait to share the final result with you! Before we do, though, we wanted to share some more information about what automation is, how it works, and a sneak peek at what it’s going to look like.

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Grow your list 10x faster with a technology NO ONE ELSE has:

Continue reading “RoblyID: The Future of List Growth is Here!”

Great news: we’ve got a new, native Infusionsoft integration in the works! 

In the past year we’ve had a lot of customer feedback requesting the ability to integrate directly with Infusionsoft, so we’re excited to deliver that for you. 

This integration is for Infusionsoft users who want to continue using Infusionsoft for their marketing automation and shopping carts, but prefer to use Robly for bulk email because Robly has much better deliverability. 

Continue reading “Coming Soon: New Infusionsoft Integration”

It was high time to give our pre-designed templates a much-needed facelift. In addition to re-vamped holiday templates, we’re adding in new designs for e-commerce and transactional emails, welcome emails, webinar and event/focused templates, and more.

Have a gander!

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Tags are a powerful feature that will allow you to more effectively segment your audiences both for regular campaign sending as well as for robust automated journeys (which are also coming soon!). 

Read on to learn more about what tags are and how they’ll work.

Continue reading “New Feature Coming Soon: Tags for Contacts”

If you work for a charitable organization, we commend you. You and your team are making a difference in the world and the work you do is important — but it’s definitely not easy. You probably have a mountain of tasks that need to get done every day and a limited amount of both time and funds to do it. That’s why email marketing for nonprofits is so valuable.

In this guide, we’ll walk you through every aspect of effective nonprofit email marketing. We’ll start by explaining why email is vital to the success of your organization and a few email related terms you need to know. Then we’ll cover which tools your organization should use and how to craft winning charity emails.

Finally, we’ll outline a few nonprofit email marketing best practices, the four email campaigns your charity needs to be sending, and how to grow your subscriber count. It’s all here in this guide so let’s get started.

Continue reading “Email Marketing for Nonprofits: The Ultimate Guide for 2024”

A few months ago, we discovered a systematic slow-down in our system due to large file imports. Not surprisingly, this caused a lot of wasted time for our customers…who wants to sit around waiting for an import to finish? 

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This new importer won’t be something you’ll see on the front end of the website, but it will improve back end performance.

The result? No more imports stuck in queue or processing. 

In addition to all the cool new features we’re building for you guys, we’re going to be giving our website a major facelift. 

Trust us, you’re going to love it. And we’re really pumped about how it’s coming along so far. Rather than spend a bunch of time telling you about it, we think it makes more sense to just show you.

So without further ado, here are some sneak peeks of what you can look forward to with our new design.

Continue reading “Coming Soon: A Whole New Look”